8 principles to define a scalable, long-term fundraising strategy

By Atul Tandon

S7: Size of Opportunity
A foundational element of successful, long-term, scalable funding opportunities is a comprehensive analysis of market potential. Drill past the veneer of annual budgets, and look ahead two to three years. If needed, seek expert counsel to examine the potential to attract new donors and the magnitude for revenue growth. Study market demands and market saturation. Any plans for programs to meet the organization’s mission must include commensurate plans for resources to ensure donors’ promises and expectations are fulfilled. And, of course, plan for the unexpected, whether the agency is trying to meet needs in inner-city Detroit or the slums of Delhi.