8 principles to define a scalable, long-term fundraising strategy

By Atul Tandon

S8: Service
Providing proper “customer service” to donors and supporters effectively and in a timely manner is critical to any social-sector enterprise. Receipts must be mailed promptly following a gift. Impact reports, whether in-person, video or written, need to be delivered in a way that donors and supporters easily grasp the value of their investments in the organization, as well as inspire them to educate and enlighten others about the value of the agency’s work.