8 principles to define a scalable, long-term fundraising strategy

By Atul Tandon

The need for a holistic engagement strategy has never been greater. Overall giving as a percentage of GDP has stayed principally flat since 1971, according to Giving USA data. Moreover, a report by the Stanford Center on Poverty and Inequality notes that growth in charitable giving among individuals between 2009 and 2011 was the slowest of any two-year period since 1971 with only one exception — the recession of 2001 following the Sept. 11 terrorist attacks.