8 principles to define a scalable, long-term fundraising strategy

By Atul Tandon

In addition, many nonprofit leaders focus, almost ceaselessly, on reacquiring lapsed donors at high costs. They separate donors from volunteers — a strategic error. Moreover, many charities are not yet taking full advantage of social media and the Internet. The Blackbaud 2012 Charitable Giving Report, released in February, finds that online fundraising was a mere 7 percent of all giving in 2012. Given how much time each of us spends online, shouldn’t that percentage be much higher?