8 principles to define a scalable, long-term fundraising strategy

By Atul Tandon

There are, indeed, extraordinary opportunities for nonprofit enterprises whose leaders demonstrate insight, take calculated risks and maintain perseverance in building on their winning strategies. Those opportunities include engaging constituents through innovation, technology and communications.

However, those leaders also face unprecedented challenges: an avalanche of information, multiple channels and products, changing demographics, fierce competition, and unprecedented scrutiny of charities. Above all, the lack of risk-taking capital and the resultant
risk-averse attitude of many nonprofit leaders prevent new models of engagement.