8 principles to define a scalable, long-term fundraising strategy

By Atul Tandon

S1: Strong donors
Many nonprofits are not intentional about recruiting donors with high expected long-term value at the least possible cost. How does one determine long-term value? The key factors are monetary value of the donor’s first gift, frequency of the donor’s giving, date of the donor’s most recent gift and the donor’s longevity with the charity.