8 principles to define a scalable, long-term fundraising strategy

By Atul Tandon

S2: Servant
Many donors, especially those in their 20s and 30s, want to do more than just give money. Charities that are thriving in a recession recognize this and offer opportunities to serve their causes — that is, to engage, volunteer, advocate, recruit and even exercise influence on the charities’ behalf — in mutually transforming relationships. Historic, even iconic, examples include the United Way, the American Red Cross and the Salvation Army. Each has a long history of communicating its mission, vision and values to its supporters and engaging them in local volunteering opportunities.