8 Steps to Corporate Partnership Success

3. Know your limits and play fair. What marketing assets do you bring? What resources (staff or otherwise) do you have to give to the process? What benefits can you promise? How long does it take for decisions to be made?

4. Write your playbook. Identify the following: your target audience, what you want from it and the best ways to reach it; your campaign objectives, whether they are to recruit new volunteers, improve brand recognition, etc.; your message and whether it’s simple, compelling, understandable and motivating; the corporate benefits, given your marketing assets and how you’ll engage their customers; corporate prospects, i.e., those companies with a creative tie-in to your organization; and promotional opportunities.