8 Steps to a Team of Powerful Messengers

I recently delivered a new message platform (tagline, positioning statement, talking points and elevator pitch outline) to the Environmental Health Coalition as part of its ramp-up to a big organizational anniversary.

The EHC folks do an incredible job with few staff members and a tight budget, even as the scope of their work grows to encompass a larger region and a broader range of environmental health issues. So when EHC's communications director asked me how to make the most of messages to boost awareness and giving, I recommended that he train his colleagues and leadership to be effective messengers. And that means everyone, from the receptionist to the executive director and program staff.