8 Steps to a Team of Powerful Messengers

Phase 2: Building skill

5. Executive briefing and building skill for the message team. Invite your message team to join you for in-person messenger training focused on training, practice and feedback.

Begin with a review of your message platform — its purpose and value, and when and how you developed it. Next, inspire your messengers with specific examples of how their new skills help them (e.g., next time you're at a conference and are asked what you do, here's what you say and how it makes a difference), and provide concrete models of how this approach works in colleague organizations (tap your peers here).