8 Steps to a Team of Powerful Messengers

Then train your team members on when and how to deliver each type of message, from the unchanging tagline to the elevator pitch that is customized to the interests of the conversational partner, in writing (online, offline and via social media) and conversation.

Ask your messengers to listen hard — it's the first step to being an effective messenger — and share what they hear with the right colleagues in your organization.