8 Steps to a Team of Powerful Messengers

6. Create a turnkey message toolkit for your team to refer to. This should include:

• Message platform.
• One-page overview of organizational fundraising and marketing strategy, highlighting where messages fit in.
• Message cheat sheet — e-mail to their smartphones or cards for non-smartphone users — with the message platform, and when, how and why to use each element.
• Messenger hotline and online FAQs for ongoing questions and guidance.
• Monthly e-mail outreach sharing success stories and tips to keep your message team focused and confident.
• Style guide featuring standards of how to present your organization's messages and graphics.

Phase 3: Ongoing improvement