8 Steps to a Team of Powerful Messengers
Get all hands on deck to create a unified force to further your mission and fundraising.
6. Create a turnkey message toolkit for your team to refer to. This should include:
- Message platform.
- One-page overview of organizational fundraising and marketing strategy, highlighting where messages fit in.
- Message cheat sheet — e-mail to their smartphones or cards for non-smartphone users — with the message platform, and when, how and why to use each element.
- Messenger hotline and online FAQs for ongoing questions and guidance.
- Monthly e-mail outreach sharing success stories and tips to keep your message team focused and confident.
- Style guide featuring standards of how to present your organization's messages and graphics.
Phase 3: Ongoing improvement
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