8 Steps to a Team of Powerful Messengers

7. Nourish ongoing message focus within your organization. Thank your messengers for their focus, effort and achievements, and showcase how their work has made a difference for the organization. This trifold recognition approach works well:

• Trumpet successes with specifics, in one-to-one and all-team communications.
• Recognize star messengers.
• Recognize the entire team in an annual celebration.

8. Keep the message team going and growing. Plan on ongoing outreach and training on at least an annual basis. There's turnover to consider, plus the fact that a regular refresher course powers focus and skills.