8 Steps to a Team of Powerful Messengers

But because your colleagues and board have never been formally trained on the key elements of your message platform, the daily work of your organization produces a damaging unintended consequence: Their conversations with your target audiences feature conflicting descriptions of your organization's focus and impact; inconsistent use of the tagline you count on to stir interest, inquiries and action; plus the dead silences and pure misinformation that these colleagues share simply because they aren't aware they could do better for your organization, or don't know how to.