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__ Week of Nov. 26: Dec. 1 is this Saturday, so make sure you begin signing holiday greeting cards for the donors you have (or should have) personal relationships with. Feel free to write a personal note and stray from the "corporate messaging" based on what you know about these friends of your organization. After all, donors are just people who decided to support your cause; they appreciate the human touch, too.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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