8 Things to Do for the Next 8 Weeks

__ Week of Dec. 3: Send out your first e-blast of December, reminding donors how important their year-end gifts are to your programs. In a short message, tell them clearly how you will use their donations to fulfill your mission. Make it easy for them to click through to a landing page that immediately lets them give their gifts. Don't send them on a scavenger hunt through your homepage and a dozen subsequent pages; they are likely to give up before they give.