8 Things to Do for the Next 8 Weeks
Have a strong year end at your nonprofit.
__ Week of Dec. 17: Send out a "soft" e-mail wishing your donors happy holidays but also encouraging a gift before the end of the year. Be sure you give them a reason to stop everything and donate — a great program you are going to launch right after the holidays, for example, or an urgent need that you are responding to right now.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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