8 Things to Do for the Next 8 Weeks

__Week of Dec. 24: Get your final e-mail of 2012 ready to go, and schedule it to arrive in your supporters' inboxes Dec. 29, 30 or 31 (depending on what day has been most effective in the past). Make it as easy as possible for them to give, and remind them that a gift by 11:59 p.m. on Dec. 31 may be deductible on their 2012 taxes. I know the studies show that donors state the tax deduction isn't what motivates them, but the reality is that many nonprofits receive an outpouring in donations the last few days of the year.