My Content Is More Viral Than Your Content

There's no surefire formula for creating viral content. However, there are a few attributes that most viral things have in 
common. If you follow the recommendations below, the material you create is much more likely to be passed along.

Keep it bite-sized

Viral content should be able to be consumed by the viewer in 30 to 180 seconds. Notice that the unit of measure is seconds, not minutes. One more time: Think in seconds, not minutes. I don't think twice about forwarding along a quick video, set of images, or clever paragraph or two. Even if the receiver didn't appreciate it as much as I did, it didn't waste much of his or her time. The longer your content is, the fewer people will get to the end of it, and the fewer people will share it.