My Content Is More Viral Than Your Content
Here’s why: 8 tips for creating online material that spreads like wildfire.
Keep it rough and authentic
Your audience, volunteers and donors aren't looking for a highly manicured product. They want something real. This doesn't mean you shouldn't put a lot of time and thought into your content. You should. But don't be afraid to let the humanity show. Think of reality TV here. People have some bizarre fascination with it.
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