My Content Is More Viral Than Your Content

Use images

There's an old saying that a picture is worth a thousand words. It is. Use powerful pictures. Hire a good photographer. But keeping with point No. 2, don't stage the pictures. Capture real, candid images.

Use lists

Along with pictures, lists have a tendency to get views and to get shared. How many blog posts have you read that are titled "6 Ways to Increase Optimism About Fundraising at Your Nonprofit" or "4 Mistakes Every Nonprofit Is Making"? You know what I'm talking about … you read those!