My Content Is More Viral Than Your Content

Allow reaction

Let people comment freely. Reaction sparks interest. I'm on a mailing list for alumni from my school who were in my major. Someone will share something in an e-mail, and other people will respond. But sometimes an e-mail will come across that's an orphan — no one replies. Then a few days later, after I've forgotten about it, someone does. And then someone else does. And then all of a sudden I'm sick of deleting the e-mails because everyone has something to say. If it weren't for discussion, that e-mail and those ideas would have died alone. Discussion increases the likelihood that someone will pass it along.