8 Tips for Tapping Social Capital

A few weeks ago, I came across a post on a blog I recently subscribed to called IMPACTMAX, the sounding board for Gayle Thorsen, a nonprofit communications consultant based in Minneapolis. The post shared some tips on engaging supporters in ways that don't involve money.

It's hard not to focus on the bottom line, especially when times are tough. But during what likely won't be a banner year for raising funds, fundraisers can turn some attention to the many other ways supporters can help. Thorsen shared the following tips for ways you can empower constituents to support you in non-monetary ways.

1. Expertise
Do you need help building a Web site or creating a blog, free graphic design services, printing services or a free event venue? Comb your donor list to find individuals who might be able to contribute such in-kind gifts. Add a wish list of services you need to your Web site, on social-media pages and in your newsletter to get the word out.