8 Tips for Tapping Social Capital

But, Thorsen notes, "make it clear you're only interested in like-new or slightly used equipment that functions perfectly." The last thing you need are repair expenses.

5. Fundraising
While some supporters might be too strapped for cash right now to donate to your organization, they might be able to help you fundraise by reaching out to their friends and family members on your behalf. Thorsen suggests asking each donor to refer 10 new potential supporters. Offer them an easy-to-download fundraising widget that they can put on their social-network profiles or blogs.