8 Tips for Tapping Social Capital
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Most of all, Thorsen says, try not to control the message.
"Let them talk about your organization and its importance in their own way and words," she writes. "That's what's so powerful about this kind of personal fundraising."
6. Publicity
Enlist supporters to spread the word about a special event you're having or a new program you're trying to promote. Constituents can post news or invitations on their blogs and social-network profiles, and include links to your Web site.
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- People:
- Gayle Thorsen
- Places:
- Minneapolis
E
Abny Santicola
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