8 Tips for Tapping Social Capital

"For instance," Thorsen shares, "one [anti-hunger organization] launching a major contribution campaign wanted donors to feel part of something much larger. So, they asked contributors to e-mail them a photo of themselves and the food they were about to donate."

The key, Thorsen writes, "is to try to match your needs with supporters' interests. Create opportunities for them to have some fun, get excited, and feel they're furthering the cause they're passionate about."