Amp Up Your E-mail Marketing With Social Media

Social-media networks such as Facebook, Twitter and LinkedIn are generating a lot of hype in the marketing and fundraising world as new ways of reaching and communicating with customers, members and donors. While this might sound a lot like the goal of e-mail marketing, social media is not a wholesale replacement for e-mail. Rather, social media can be used to complement an e-mail strategy by reaching out to donors wherever they happen to be and opening more avenues of communication with them.