Amp Up Your E-mail Marketing With Social Media
Rather than sounding 
a death knell for e-mail, social media can give it more staying power.
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Alec Stern
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Use social networks as a source for new content
Social-media networks can be a way for you to answer customer questions. For example, at Constant Contact we are always monitoring Twitter for what customers are saying about us or where they may need our assistance. Your own supporters might be saying or asking similar things about your organization or cause. After all, one of the most common uses of social media is asking common customer service–type questions.
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Alec Stern
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