Amp Up Your E-mail Marketing With Social Media

Obviously, when a supporter asks a question through one of these social-media sites (whether directly or indirectly), you should answer as promptly and directly as possible. For example, on Twitter, you should use the person's Twitter handle in your reply so it shows up on the person's Twitter homepage. But don't end the "conversation" there. Use the question and your original answer as a newsletter topic to share with the rest of your e-mail newsletter recipients. Chances are good the answer will be relevant to more than just the one person who asked the question.