Amp Up Your E-mail Marketing With Social Media

One thing you can do in addition is repost the question to your social networks and direct people to your newsletter for the answer. (For example, "A donor recently asked how to include us in her will. Check out the next issue of our newsletter for the answer." Then include a link to your website where they can sign up.) A single question from a social-media fan then becomes content for your newsletter and a lure for new subscribers.