Amp Up Your E-mail Marketing With Social Media

Continue the cycle

Chances are good your newsletter content will elicit some comments and feedback from your Facebook and Twitter networks. Why not feature them in the next issue of your newsletter? In your issue, let readers know that they can share their thoughts on Facebook or Twitter (or wherever you want them to) and that you'll share the "best" comments in the next issue. That will encourage reader participation and give you content for the next issue that you won't even have to write.