Amp Up Your E-mail Marketing With Social Media

A September 2009 report by the Nielsen Co. shows that people who are heavy users of sites like Facebook and Twitter actually use e-mail more than casual social network users do. Why is this? Social-media networks like Facebook allow you to set your preferences so an e-mail is sent whenever someone comments on something you post or on a friend's post that you may have commented on. You can also get notified when someone sends you a private message within the confines of Facebook. Similarly, Twitter sends an e-mail update every time someone new decides to "follow" you and when you receive a direct (private) message from another user.