Amp Up Your E-mail Marketing With Social Media
Rather than sounding 
a death knell for e-mail, social media can give it more staying power.
By
Alec Stern
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Get your followers to refer you
Word-of-mouth mentions of your cause or organization are a main tenet of referral marketing. As a customer, when someone you deem trustworthy posts a link to something on a social network, chances are good you will click on that link and maybe even share it with your own network of friends and followers. Having your loyal followers and members serve as evangelists for your business or organization via social networking is the ultimate in referral marketing.
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- Companies:
- Constant Contact
Alec Stern
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