Amp Up Your E-mail Marketing With Social Media

Of course, just like it's a good idea to keep the "sign up for my e-mail list" pleas to a few posts, it's also good social-network etiquette to keep the "please retweet/share" requests to a minimum. Following the 80/20 rule is a good baseline, with 80 percent of your messaging educational in nature and only 20 percent a sales pitch.