Amp Up Your E-mail Marketing With Social Media

For you, as an e-mail marketer, this presents some good news: All of this activity drives people into their e-mail inboxes. The more e-mail people get, the more they're going to be checking their inboxes. And the more they check their inboxes, the more chances they have to see your e-mail messages.

To most effectively strengthen your relationships, it's best to use social media in tandem with your e-mail marketing efforts. Here are eight ways to extend the reach of your content and act as a source of new information for your e-mail recipients.