Amp Up Your E-mail Marketing With Social Media

Second, it puts your content in a place where it can be easily shared and passed along. That gets it in front of people who are not already on your e-mail list and can help drive new subscribers.

For those who are worried about cannibalizing their e-mail lists by posting content elsewhere, know that you can always delay your social-media posts until a few days after the e-mail goes out — providing a window of exclusivity to newsletter subscribers.