Writing Off the Risk
9/11 Memorial package is personal, compelling and almost entirely ‘handwritten.’
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The closed-face ivory outer envelope is printed with the organization’s logo in the cornercard with the signer’s name and title below it. The nonprofit’s full name and address are printed on the backflap. The addressing is lasered in a font that simulates believable handwriting, and the barcode is not adjacent to it; instead, it is moved to the lower edge of the envelope. Overall, the carrier conveys the look and feel of a personal letter. The only thing I would add to improve it would be a mailer’s cancellation mark over the nonprofit postage stamp.
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Kimberly Seville
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