Writing Off the Risk

It’s not every day you see a two-sheet, four-page letter entirely in a font that simulates believable handwriting — the same font used for the addressing on the outer envelope — but that’s just what I found inside. And that’s a bold move, right there, to have so much copy in a font that, yes, looks real, but is also a bit spidery and hurts ease of readability. Having seen font tests yield quite different results, no matter how much this one contributes to the appeal’s package gestalt, I’d want to test it before rolling out.