Writing Off the Risk
On to Page 2
Page two is an invitation to visit the memorial and has excellent donor-centered “you” copy:
“Your steadfast generosity is the reason why I am visiting this Memorial today.
More importantly, you are the reason why tens of thousands of people have experienced
the Memorial’s overwhelming beauty, power, and poignancy since it opened last September.
If you haven’t already, please come see it for yourself soon.
If you have been here, I hope you will come back and see how it feels again … see the trees begin to come alive this Spring, feel how the surging power of the waterfalls makes your heart skip a beat, see the reactions of the other visitors as they drift by the names inscribed in bronze panels around the edge of the pools.
It’s all here because of you.”
This letter misses not a single opportunity to make it all about me, and even in talking about the memorial puts me in the center of it. More mad skills.
