9 Secrets of Successful Creative Brainstorming

Does your organization do brainstorming? Rosenspan offers the following tips, including lessons he’s learned in leading and attending hundreds of brainstorming sessions over the years.

1. INVITE THE RIGHT PEOPLE. You might have assembled a bright and creative group of people, but they might have little experience with the actual problem or issue to be solved. This often results in “pie-in-the-sky” ideas that can never be realistically implemented.