9 Secrets of Successful Creative Brainstorming

2. FEED ‘EM AND REAP. The presence of Snicker’s bars or bags of M&M’s serve a number of important purposes. They stimulate, improve the energy of the group and ensure that people will always be eager to attend your brainstorms -- particularly in the afternoon.

3. DON’T INVITE THE BOSS. Brainstorms work best when every attendee is at about the same level. If you have to worry about what your boss is going to think about the next thing you suggest, you might not be so quick to venture that far-out idea.