9 Secrets of Successful Creative Brainstorming

6. DON’T EVALUATE THE IDEAS AT THE SAME MEETING. Your creativity hat is a lot different from your critical-thinking hat. Of course, you’ll need to prioritize the ideas, and winnow out the weaker ones, but don’t do it at the brainstorm. It’s sure to slow the flow.

7. MANAGE GROUP DYNAMICS. There’s no faster way to kill the creativity of a group of people than by having one person dominate the brainstorm. You need to make sure everyone feels comfortable contributing.