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8. SHARE INFORMATION. Not everyone attending the brainstorm has the same facts or background. An excellent way to begin a brainstorm is to have every member give a brief overview of what they know that’s relevant to the problem at hand.
9. FOLLOW-UP IS ESSENTIAL. Some of the best ideas come up after the brainstorm. You need to share the notes as soon as possible, while they’re fresh in people’s minds, and then have a process for them to keep thinking.
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Paul Barbagallo
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