9 Steps You Can Use Now to Raise More Money Online in December

7. Grow your list and welcome newcomers warmly
There are still many weeks before the holiday rush to grow your e-mail list. The larger your e-mail list going into the December giving season, the better your chances are of generating online donations. If you feel you’ve done all you can on your own, you can engage third-party services such as Care2 that will build a list for you on a cost-per-click or cost-per-e-mail basis.