9 Steps You Can Use Now to Raise More Money Online in December
By
Philip King
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8. Tell your story
You have inspiring stories to tell about people you’ve helped, animals you’ve rescued and/or forests you’ve protected. The online donation experience often suffers from an overly transactional feel. Visitors making gifts to you aren’t purchasing a new song on iTunes or a book from Amazon. Make sure they feel it!
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Philip King
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Philip King is founder of The Donation Funnel Project, an experiment in online and mobile fundraising. He is a regular contributor to NonProfit PRO.
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