9 Steps You Can Use Now to Raise More Money Online in December

Take time to make sure your online donors know how much you appreciate their donations … and resist the urge to upgrade them immediately. Also, don’t forget about sharing the love with your online activists: Donors don’t constitute your entire online community.

2. Make your website an e-mail collection and donation magnet
Try to look at your website with a fresh perspective. Is it hard to miss your online donation button? Can someone drop her e-mail address with one click from the top of your homepage? Websites sometimes force online visitors to scroll or click several times before they can leave a donation or e-mail address. Is your website a magnet, or are you making it too challenging for the well-intentioned guest?

3. Test your forms
Once someone makes it to your donation form, he can either complete it … or not! Look at your form, and ask these questions: