9 Steps You Can Use Now to Raise More Money Online in December

• Does it look scary and long?
• Do you have unnecessary questions or fields?
• Do you allow multiple nongiving options?
• Is it hard to find the security and privacy information?
• Do you provide a phone number for questions?

Our data shows that "abandon rates" (when a website visitor begins a form but does not complete it) can be extremely high for donation forms — sometimes greater than 50 percent.