9 Steps You Can Use Now to Raise More Money Online in December

4. Take your site for a test drive
Recruit some unsuspecting subjects, and watch them navigate your site. Select a variety of age, gender and attitude, and ask all participants to donate to your organization. Lend them your credit card if you need to! You’ll learn a lot about the usability of your website and forms from a few simple test drives.

5. Review your traffic
You currently have some traffic coming to your website, but how much do you know about it? Visit Alexa.com, and enter your Web address. It’s an easy way to get a high-level peek of your own traffic. Sign up for a free Google Analytics account, and connect it to your website. All of the instructions are online and relatively easy to follow.