9 Things I Wish I Had Figured Out Sooner

It became important to me to share that insight with our donors. I wanted to bring them along on my voyage of discovery. I figured if they could get it the way I now did, they'd be better donors.

So my copy got a lot more involved and complicated. I tried to make the complexity clear and spelled-out. My colleagues at the nonprofit said it was the best copy ever: so complete, not simplistic like it used to be.