9 Things I Wish I Had Figured Out Sooner
Looking back, they all seem so obvious. Sort of.
6. Simpler is better
If you can't say your fundraising offer in one sentence, you're in trouble.
7. They aren't paying that much attention
Your donors barely skim your well-crafted copy. That's not to say you shouldn't strive to make every word right and sweat the details. Just make sure you sweat the big picture even more. Whether to use a comma or a dash matters — a little. Whether you have a topic that's going to move people to action, whether you're talking to the right people, whether the call to action makes sense — those things matter a lot. Spend your time there.
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